44. The Entrepreneurs' Wheel of Work© Series: Business Branding: 5+ Things Brilliant Business Owners' Know About Their Brand (And How It's Helpful!)
Hey Gang!
Welcome to Episode 44 of The Brilliant Creative Podcast.
This is the second episode in a series that introduces founders, business owner’s, makers, freelancer’s and CEO’s to a way of organizing your brain around your business.
We use a tool call The Entrepreneur’s Wheel of Work to help you do this.
You can access the first two pages of this tool at www.angstocke.com/ewow.
Today, I’ll talk about the first pie piece, or section of this 16 part wheel. It’s your Business Brand.
You’ll learn: WHAT IT IS and WHY IT’S IMPORTANT TO PAY ATTENTION TO IT, WHEN YOU MIGHT WANT TO PAY ATTENTION TO IT MOST, and WHAT QUESTIONS YOU CAN ANSWER TO GET CLARITY AROUND IT, and AROUND YOUR NEXT STEPS.
You'll hear how branding can be broken up into several parts, and why these different parts are important...and how knowing them can help you run your business more efficiently.
I'll let you know how to find out more about working with me to learn and leverage your brand archetypes, as well as how to hear about the next Brand Personality Workshop. Coaching offers a way to go deep on figuring out your branding....so it's authentic, and is meaningful to you.
Journaling Questions for Business Branding
- What 5 words would you use to describe your brand?
- How clear are you on where your brand sits among others in your industry?
- Do you know your superpowers? If so, what are they?
- Do you know the colors, words, fonts, writing styles + patterns that connect to your brand?
- Do you know what is ON-BRAND for you? How about off-brand?
- Do you know your brand archetypes?
- Do you know why clients are attracted to your brand?
- What do prospective clients know about what kind of EXPERIENCE they can expect from your brand?
- Describe the kind of experience you want your clients to have when interacting with your brand.
- Are you attracting clients that you love?
- Do you know your brand words? If so, list them here. (20-40 words that you use over and over in your branding that attract the clients you most want to serve)
- What have you become aware of?
- What is clearer?
- What do you want to do next?
- Who can help you?
- What’s the next physical action you want to do to move towards #14?
That's it! I hope you'll spend a minute or two getting clear on where your business brand is now, and where you want it to be in the future. Change happens step-by-step, bit-by-bit. Give yourself permission to invest some time and energy into doing it right, whatever that looks and feels like to you.
Enjoy!
LINKS MENTIONED IN THIS EPISODE
www.angstocke.com/ewow (Entrepreneurs' Wheel of Work© Link)
[email protected] (Ang's Email)
Episode 12: What I Wish I Would Have Done My First 5 Years in Business
Episode 16: 5 Simple Ways Your Brand Words Can Attract Your Ideal Client
Episode 38: Two Companies that Have GREAT Branding (+ What You Can Learn From Them)